If You Plan to Make More Back-end Profits

Multi-part email courses can be a great back-end product for your marketing campaigns. They can lead to continuous back-end profits from your past customers. However, there is one disadvantage with multi-part email courses when they are used as back-end products.

The one disadvantage is that you cannot raise the price of equal-sized email courses in the future without risking the loss of your customers. Once you establish a price for an email course with a specific number of parts, you must stay at that price for all future email courses with the same number of parts.

For instance, if you charge $19.95 for a 10-part email course, any future 10-part email courses must be charged $19.95, even if your reputation grows and you become a more recognized name in your industry. People will be turned off by the fact you’ve raised your price on an equal-sized email course and not purchase any future courses from you. In addition, your reputation will be tarnished as well, making any future sales, both main product offers and back-end product offers, more difficult to obtain.

The only way you can raise the price of a multi-part email course is to increase the number of parts in that course by a significant number. For instance, you could charge $29.95 for a 25-part email course and likely still gain many back-end sales, but don’t even consider doing that for 10-part email courses or you likely will not make any back-end sales at all.

Therefore, you must consider the price you plan to sell multi-part email courses very carefully before you sell them; once you set the price, you need to stick with it if you plan to make more back-end profits from them in the future.