E-books as a back end product

Ebooks can be a great back-end product for you to sell to your past customers for many reasons:

They don’t cost much to produce, as they are digitally created on your computer.
They can be freely distributed via email, via your website, or via ebook directory sites.
They can be updated with the latest information just by uploading a new file to the download area.
You can write about your topic of choice without having to consult a publisher or editor on what exactly you can write and not write.

As mentioned on page 11 of “Back-end Secrets Revealed,” there are three major factors that will determine how successful your ebook will sell as a back-end product:

You should come up with a topic that is virtually timeless so that any changes you need to make in the future will be minimal.  This way, you won’t have to revise the ebook much in order to sell it to new back-end customers.
You should really focus on providing quality content in your ebook and not worry as much about how many pages the finished ebook is.  While more pages may justify a higher price, it won’t mean much if people won’t get value from it, and while your past customers may be a little more willing to buy from you, they’re not going to enjoy a fluffed-up ebook with little substance, and will spread the bad word about it, hurting your future profits.
You should not directly use ideas, facts, or figures from your email campaigns or free newsletter to provide the main content of your ebook.  After all, this ebook is to be sold; your customers will not like the idea that you based your main concepts on information they could have had or even have gotten for free via your emails or newsletter and will spread the bad word about it, hurting your future profits.

For more information on how to gain more back-end profits for your business, consult “Back-end Secrets Revealed.