Creating products to attract customers

A physical book can be a great back-end product offer for your previous customers, but you need to keep the following in mind to make sure your book is a great success:

You want to come up with a topic that not only appeals to your back-end customers, but also to new customers as well, as you’ll want this book to be popular toward the entire niche market you’re targeting, not just people who have bought an ebook or other product from you before.
You also want to come up with a topic that is virtually timeless so that the book will be relatively modern and up-to-date even ten or twenty years from now.
You should not write your entire book before you submit the idea for your book to publishers and agents.  If you do this and they reject your idea, you’ll have wasted all that time, money, and effort on an idea they won’t back.  Instead, you should write down an idea with a coherent outline of how you plan to present it in your book and submit that to publishers and agents.  Only if they are interested in the idea and are willing to back you should you then begin writing your book.
You can utilize some of the information from your existing newsletter, email campaigns, and ebooks in your new book.  While your back-end customers will find the information a bit repetitive at times, new customers will certainly appreciate the added information from your other sources, and you need to remember that your book should appeal to the entire niche market, not just your back-end customers.  Just make sure you add a lot of new information too to keep your back-end customers happy.

For more information on making profits from back-end sales, check out “Back-end Secrets Revealed.”