Creating Consumer Demand For Your Products
Creating Consumer Demand For Your Products
When a customer buys a product, it’s because it’s fulfilling some need or desire. You do want to make your customer satisfied with the buying transaction, but you also want them to come back and buy more from you later. In order to do that, you can add some products to your lineup that are renewable or consumable.
Renewable products are like memberships that must be renewed on a periodic basis. This builds residual income that you can count on over and over. It doesn’t degrade the quality of the service too, just because a customer has to renew it to maintain a current status.
Consumable products are those like food or personal coaching sessions. They can be used once and be great for that purpose, but a customer has to buy them again to get more benefits. In this way, you build up demand for your products in ways that are fair and balanced.
