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Creaing intriguing books

By jdmunoz On October 10, 2009 Under Backend Marketing Tips

A physical book can be a great back-end product to offer to your customers who have bought from you previously  To make sure that it is though, you need to know what your customers are looking for and what topics are selling well as physical books.

To help you determine what topics are selling well as physical books, it is recommended that you visit some physical bookstores and see what books are selling well and what ones aren’t.  If you prefer, you could also visit some of the online bookstores, such as Amazon.com and BarnesandNoble.com (or bn.com) to see again which physical books are selling well and which ones aren’t.

It’s not only important to write a book that will appeal to the needs of your customers (both past and new,) but it’s also important that you choose a topic that hasn’t been written about countless times.  Otherwise, it will be much harder to write and much harder to convince a publisher that he/she should publish your book, and thereby, you will have wasted your time and money to research and write the book.

To help you write an intriguing book that will appeal to your customers, while also appealing to publishers, is to write on a topic that has been written about in other books, but to do it from a different angle or point of view.  For instance, instead of writing about how to create an online business, you could write about it from a day-to-day viewpoint in which you explain exactly what you did each day for a day or two to build your online business.  You could present it as sort of a diary or journal – this would still address a popular topic that your customers want to know more about, but from a different viewpoint, making it more attractive for publishers to publish your book.

For more information on creating enticing back-end offers, consult “Back-end Secrets Revealed.”

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