Sales Opportunities At The Time Of The Order
Sales Opportunities At The Time Of The Order
Maybe your customers can’t make up their minds and get to the order form to see your cross sell and up sell opportunities. These types of people need a little more guidance and you will want to offer them a comparison of your products with a list of benefits to help them make their decision. You can offer various formats and complexities of the same product to help motivate them to cross that barrier from visitor to buyer.
The resistance to buy is the biggest hurdle for an online marketer. It is easier to sell things after a decision to buy has been made. However, that doesn’t mean you should pay attention to how your sales opportunities are presented at the time of an order to help you convert non-buyers into fans.
Sales Opportunities In Your Products
Sales Opportunities In Your Products
Did you just create a killer set of workshop videos? Did you promote your website and other offerings within it? Why not? It’s one of the best places to put more offers, as long as you do it sparingly. Electronic media is very good for doing cross sell and up sell offers because you can simply add another link to the product to direct people to your sales page. If it is something that complements or enhances the original product, it makes perfect sense to include it within the content of your original product. In that sense, it can come off as a helpful gesture, rather than very clever marketing.
Even audio downloads can have you saying the URL of your website, so you don’t lose the opportunity to gain more traffic. Text based products are ideal because the link can carry them straight from the copy to the website page where the offer resides. Even physical products can be engraved or labeled with your website URL to create more sales opportunities later.
Sales Opportunities In Your Order Forms
Sales Opportunities In Your Order Form
Most online order forms don’t bother to list other offers on them – a big mistake! This is the perfect place to add items to the check out, before the sale is finalized. It is the best place to offer complementary cross sell products. It can also be used to up sell a customer with upgrades on the product they are currently thinking of purchasing. Don’t let the opportunity pass by to get a bigger sale just because you think the sale is a done deal. In many cases, what has just happened is a decision to buy was made, but the customer is still pretty much open to suggestions on what to buy.
Creative copy in the order form can help you increase the backend sales that will make you highly successful as an online marketer. People will even feel as if you’re pretty smart to know what products to recommend to them at just the right moment so they don’t make a mistake buying the wrong product! That’s the power of a good sales offer on the order form.
