Spamming Violates Customer Trust
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Spamming Violates Customer Trust
People can take a long time to trust you, but only an instant to lose that trust. As we’ve mentioned before, building trust is the key to a good sales funnel. Without it, you won’t engage buying behavior. However, even after you’ve converted visitors to customers, you want to continue to maintain your integrity and trustworthiness. For that, you want to make sure you don’t engage in behavior that will cause you to lose your customer’s trust, like spamming.
Spamming is the act of sending unsolicited emails or offers. It can also be setting up entire pages with nothing of value to the visitor, instead it looks like a greedy grab for their money. This comes across clearly when the pages are nothing more than links to affiliates, as many link farms online can prove. Even within your own products, always seek to create offers skillfully and engage the buyer with their permission. Anything less than that could be harmful to your business model.
Using Autoresponders With Your Sales Funnel
Using Autoresponders With Your Sales Funnel
Let’s face it, it’s a great idea to keep up with all your subscribers to market them by periodically contacting them through email. But, no one wants to have to do that individually and manually. It’s just too much work. Well, autoresponders fill that need by allowing you to set up various email addresses that will automatically send emails to people when they are contacted. If you sell electronic products, you can even use autoresponders to help people go to the right area to download.
Autoresponders are not difficult to set up, but require that you understand your sales funnel well. You don’t want to be sending out products to newcomers that should only be presented at a later stage. You want to make sure your autoresponders are orderly and make sense when they are read. You want them to also add value to the buyer who will stop reading them if they are just straight advertisements.
Sales Opportunities During Member Registration
Sales Opportunities During Member Registration
If you have a social networking site, or even just a discussion forum on your site, you can ask for the sale during member registration. The new members will already be trusting you somewhat in order to divulge personal information like their email address or name. So, you can use that familiarity to help promote some additional products at that time.
One version of this is to have check boxes that they need to uncheck it if they don’t want a product. That can be a little sneaky and the best bet is to be as honest and straightforward as possible. Maybe they don’t want to buy the current special, but want to sign up to your newsletter. Don’t forget to include that option in your list of check boxes. In some cases, you can check the newsletter automatically and leave the paid offers unchecked, and that will be seen as having some integrity.
