Squeeze Pages and Previewing Your Site
Squeeze Pages and Previewing Your Site
To convince people to join your membership site, you will likely have to contact them several times over a period of days or even weeks before they are willing to purchase access to your membership site. This is where autoresponders are so valuable, as they give you the ability to follow up with your prospects until they are ready to purchase access to your site.
However, in order to be able to utilize autoresponders and follow-up marketing, you need that all-important contact information. One effective way of getting that information is via squeeze pages.
Squeeze pages are web pages that will require the visitor to submit his/her contact information before he/she can proceed further on the site. One way you could utilize squeeze pages in your marketing strategy is to offer to give free access to select areas of your membership site in return for their submitting their name and email address.
After they have submitted their contact information (which your autoresponder has record of), they can take a free tour of your membership site. Of course, they won’t be able to download anything or access the forum, etc., but they’ll be able to get an idea of the information and value contained within.
Once you have the contact information in your autoresponder, you can send some follow-up messages recapping what your membership site is all about, what they thought about the tour, and the link to the membership site’s sales page so they can purchase access to the site.
For more information on follow-up marketing and membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
Squeeze Pages
Squeeze Pages
When convincing people to join your membership site, many of them will be hesitant to join when they are visiting your sales page for the very first time. Recent studies have shown that you need to contact a person an average of 12 times before he/she will be willing to purchase an offer from you.
This is why autoresponders are so important to the success of an online business. Autoresponders enable you to follow up with that person until he/she is ready to purchase access to your membership site. Utilizing follow-up marketing can greatly increase the amount of residual income you can make.
One good way of making sure you gain the person’s contact information when he/she arrives at your sales page is to have a web page appear upon arrival that will require him/her to give his/her contact information before he/she can proceed to the membership site’s sales page. This way, you can be sure that you have that all-important contact information.
Some Internet marketers may be fearful that this will just drive people away, but most argue that those people who are not willing to give up their contact information to access the sales page will be very unlikely to give you more personal information such as their credit card number or logging into their PayPal accounts, so essentially, you’re weeding out those people who have virtually no chance of becoming members to your site, so the squeeze page strategy is considered to be an effective strategy for gaining the all-important contact information you need for follow-up marketing.
For more information on following-up with your subscribers and membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
Autoresponder Marketing
Autoresponder Marketing
To create and maintain a profitable membership site, you need much targeted traffic to reach your membership site’s sales page so that they will sign up as members. This, in turn, will increase the numbers of members who are paying you each month or year to be able to access the contents of the membership site. If the number of members goes down, so do your profits, so it is vital to get more people to become members to your membership site.
However, there will be many people who will not purchase membership on their first visit to your sales page. Recent studies have shown that it takes at least 12 contacts before you can expect a person to purchase an offer.
Therefore, you’ll need to contact a person an average of 12 times before he/she will be willing to purchase membership to your membership site. The problem is, if your visitor leaves on the first visit, how do you expect to contact him/her again after he/she leaves?
This is where autoresponders are quite useful to your business. On your sales page, you should make sure you contact the person’s name and email address so that you can follow up with him or her in the future until he/she is ready to purchase access to your membership site. If you don’t collect the person’s contact information, you’ll have no way of following up with him/her, and essentially, lose any realistic chance of having that person sign up for membership to your membership site.
For more information on autoresponder marketing and membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
