Convincing potential affiliates to join your affiliate program
Recruiting affiliates to your affiliate program is essential to you making large profits online, but is often not that easy to accomplish. It takes careful skill in order to be able to convince potential affiliates to join your affiliate program and promote your products.
Acting with a superior attitude to potential affiliates, including acting like they should be grateful for you asking them to join your affiliate program, is NOT the way to get prospective affiliates to join you. Affiliates will not care about your reputation or your perceived reputation; they’re going to join an affiliate program that will benefit them and their lists, including whether it can make them a good amount of money for a fair amount, but not an overabundance, of work.
Presenting a superior offer and showing genuine interest in their abilities and their sites is a much more effective way to get them to join you. After all, no one likes to be talked down to, and the top-performing affiliates you want to recruit into your affiliate program have many offers to join several affiliate programs. The problem is, they only have time for so many – the question is, will your affiliate program be one of the few they join or not?
The answer to that question will be determined by whether you can present an attractive-enough offer to entice them to join your affiliate program, as well as whether you can clearly express why joining forces to promote your products will be beneficial for them and their subscribers.
For inside information on how to properly formulate your offer and proposal, read “Managing Your Affiliates.”
Legitimate ways to find super affiliates
To really make large profits from online marketing, you need to have the ability to sell more products to more of your target market. The problem is that you are only one person, and despite your best efforts, can only reach so much of the target market at one time. This is a major reason why you need affiliates to promote your products – that way, your products can be promoted to many sections of the target market from many different places online all at one time.
Preferably, you want to find affiliates who have large lists and who have experience and/or have the ability to learn and apply proven affiliate marketing techniques so that more of your products are sold and so that your profits will increase. Finding these top-performing or super affiliates can be done in a logical manner, not just by getting “lucky.”
Some marketers think that only a select few get “lucky” enough to find the super affiliates and add them to his/her affiliate sales force. If this is the way you are thinking it works, then you will likely always have to resort to picking up any kind of affiliate you can find, and the ones you will find will mostly either not know how to market effectively online and/or will not have the persistence to learn and apply good affiliate marketing techniques online, thereby adding little to no extra profit to your business.
There are legitimate ways to find those super or top-performing affiliates if you know where to look and know how to approach them. This is how other Internet marketers successfully recruit top-performing affiliates into their affiliate programs and how they substantially boost their profits and live that lifestyle that many dream about.
If you want to find out how marketers can routinely gain those super affiliates and substantially boost their profits, check out “Managing Your Affiliates.”
Finding out about your competition
Before recruiting affiliates into your own affiliate program, it’s important to figure out how other marketers are recruiting affiliates into their affiliate programs. Like copywriting, email marketing, and other elements of Internet marketing, it’s important to determine what the Internet marketer is doing to gain those affiliates so you can emulate the same approach, along with a few tweaks in areas that could be improved upon.
For instance, if you see that the affiliates are being offered a 60% commission rate for each sale they make, you could offer a 70% commission rate for each sale of your product. That would be one tweak you could make.
Another tweak can involve whether the marketer is giving his/her affiliates special bonuses for selling a specific number of products within a certain time period. If there are no added incentives for selling that marketer’s products, adding incentives to your affiliate program is another positive improvement you can make.
Additionally, if the marketer is not giving special offers to the subscribers of his/her affiliates, providing special offers to your affiliates can be another way you can make your affiliate program better and a compelling reason why this marketer’s affiliates would be willing to promote your products instead.
Essentially, you should gain access to your competitor’s affiliate programs and figure out the key components that make that affiliate program work, then improve upon them so that those same affiliates will find your affiliate program more attractive and be willing to promote your products instead.
For more information on making your affiliate program a more attractive choice for affiliates, especially for top-performing affiliates, check out “Managing Your Affiliates.”
