To Succeed in Online Business, You Need Many Elements
Differences Between Targeted And Untargeted Traffic
To succeed in online business, you need many elements:
- Domain Name
- Dedicated Web Hosting
- Reliable Autoresponders
- A Consistent Flow Of Traffic
- Convincing Sales Copy
- Etc.
Regarding the traffic element mentioned above, this is critically important to your online success. Without traffic coming to your website, it won’t matter if you have any or all of the other elements, as no one will know about your website and learn of your product offer.
However, there is a specific type of traffic that will greatly increase your chances at online success, and that type of traffic is known as “targeted traffic.”
Targeted traffic is where the traffic that comes to your web page is interested in your product offer from the moment he/she arrives at your web page. Conversely, “untargeted traffic” is where the traffic that comes to your web page is not interested in your product offer from the time he/she arrives at your web page.
Naturally, it will be much easier to convert targeted traffic into buyers than it would converting untargeted traffic into buyers. Targeted traffic will have an initial interest in a product or service you are offering; they may even have come to your website because they were specifically looking for something similar to what you are offering.
Untargeted traffic will likely have just stumbled onto your website by accident, perhaps confusing your domain name with something else they were looking for or thinking your website would be about something else. When they get to your web page, they will likely leave just as quickly because the subject matter you are dealing with does not interest them.
For more information on achieving targeted traffic to your website, check out “Traffic Tactics.”
Back-end profits and high-quality products
An important consideration you need to keep in mind when you are attempting to increase your back-end profits is that you need to provide high-quality products to those customers who have purchased from you before, just as you did with your past product offer or offers.
While they may be more eager to purchase from you because they know that you’ve provided a quality product or products in the past, that doesn’t mean you can rest on your laurels, provide them with valueless junk, and expect them to purchase it.
Even if they do purchase your valueless junk, word will spread that your follow-up product offer was not worth the cost in purchasing it, and that news will spread around the Internet, ruining your reputation and making it much more difficult for you to make profits, both in back-end profits and main profits.
Therefore, it’s important to keep in mind that just because your past customers are more willing to purchase from you doesn’t mean that you can reduce the quality of your future product offers – you need to always provide top-of-the-line quality and service if your past customers will continue to purchase from you and recommend your products to others. The profitability of your business long-term greatly depends upon your ability to produce top-of-the-line quality and service consistently.
For more information on how to achieve back-end profits in your business, consult “Back-end Secrets Revealed.”
