More info about hybrid e-books
Creating a hybrid book can appease both your back-end customers who like ebooks that deliver specific new information on a topic they are interested in, while also appealing to the entire niche market and to publishers because it’s a physical book they can appreciate. It sounds like the perfect combination, and it is for the most part. However, there is a drawback to hybrid books.
The drawback is that most publishers will not be eager to publish a hybrid book. This is because they are not fond of a book that deviates from what they are used to, namely, physical books that don’t deal with digital content. In addition, publishers will not be able to control the digital content you will be providing to your customers, further making them leery of backing and publishing a hybrid book.
However, there is a relatively easy way to convince publishers that they should back your hybrid book. You need to “trick” them into thinking that your hybrid book is just a physical book. You can do this by inserting website addresses into the book and letting your customers know they can access those websites to find out more current information about that specific topic.
In fact, going with the website approach when providing the digital content in a hybrid book is probably the easiest way to create a hybrid book. While you can do CDs or DVDs, with a website approach, you can update the content on a regular basis and password-protect the site so that only buyers of your hybrid book can access it.
For more information on creating valuable product offers for your back-end customers, check out “Back-end Secrets Revealed.”
Hybrid E-books
Trying to decide between creating an ebook and a physical book to offer to your back-end customers can be a difficult decision. While you may think you’d have to choose between the two, that’s not necessarily true if you create a “hybrid” ebook.
A hybrid ebook is a physical book that has digital content included with it that you can access via CD, a website, or a downloadable program. Essentially, it’s like combining a physical book and an ebook together into one.
You gain the positives of having a physical book:
You gain the prestige and publicity of publishing a physical book.
You gain the advance that writers get when they are contracted to write a physical book.
You have a greater chance of selling your product to the entire niche market, not just to your back-end customers.
You also gain the positives of having a digital book (or ebook):
You can keep the information up-to-date very easily.
You can also make extra money by selling access to the updated information that is posted online.
As you can see, you gain the best of both worlds. Your back-end customers will especially love the fact that you created an ebook that pertains directly to the information they want to learn about, while new customers and publishers will appreciate the fact you created a physical book that pertains to the whole niche market. All while you gain an advance to write your content and have the ability to sell restricted access to the updated online information pertaining to that niche topic.
For more information on making more back-end sales in your business, read “Back-end Secrets Revealed.”
Selling back-end products
Deciding on the right item to sell to your back-end customers is not always easy. For instance, do you go with an ebook or a physical book? There are advantages to both:
Ebook Advantages:
They are relatively quick to create.
They are relatively cheap to create.
They can be downloaded and accessed at the customer’s convenience.
You don’t have to be a certified expert to write about a specific topic.
You make 100% of the profit from every sale.
Physical Book Advantages:
They appear to most people as being a more valuable product.
Related to the item above, its perceived value can justify charging a higher price.
You’re perceived as more of a certified expert because your work has been published as a physical book.
You get an advance before you begin writing, to help cover any costs you incur during the writing process.
You also get a percentage of each sale of your book, in addition to the advance mentioned above.
Therefore, how do you decide which would be the better product for you to present to your back-end customers?
As mentioned on page 16 of “Back-end Secrets Revealed,” if you’re already an established expert in your field and have a large following of back-end marketers to help promote your product, you’d likely be better off creating a physical book, as you can mention the factors above to publishers and agents as a way to convince them to publish your work.
However, if you’re a relative newcomer to your field, having written a few ebooks at most, you’d likely be better off writing an ebook to sell to your back-end customers. You’ll make more money with less work, and if the product is successful, your reputation will grow and put you in a better position to publish a physical book in the future.
For more information on creating enticing back-end product offers, check out “Back-end Secrets Revealed.”
