juan Munoz here…

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Thanks,

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Regardless of what you are doing currently, you will want to make sure that you adopt the best strategies for recruitment in the future.

There is a lot of affiliate recruiting mistakes that turn anybody off. The point is, don’t make any of them. Here are some of them:

• Email templates: Sending out emails is still one of the easiest ways to lure any potential affiliate. With so many people to send it to, it’s hard to avoid using a template. Everybody does it.

Now, templates can work well in many scenarios; however, when they are used poorly, they often get terrible results, which could potentially turn off affiliates permanently.

One such mistake is forgetting to include any specific information about the affiliate you are emailing. So, if you are planning, or if you already are, sending out emails to affiliates, make sure to personalize them.

To personalize an email, all you have to do is input the receiver’s name in the greeting; and include specific information about him or his business in the body.

It might take time and effort, but it will increase your chances of capturing affiliates. Through this, you can guarantee that you are adding somebody new in your affiliate list.

• Stripping your affiliate program naked to strangers: A lot of affiliate programs often think that in order to attract potential affiliates, they should put everything that there is to know about their program in the open.

While giving a person an idea of what your affiliate is all about is not a bad thing to do, giving them everything there is to know about your company is bad. If you do this, you will end up with one of these four problems:

1. Losing a potential affiliate’s interest, as they will be overwhelmed by the sheer amount of information offered
2. Not earn potential money since the reader won’t bother to register
3. Being compared to other programs
4. Be spied or copied by other companies/ programs

• Too rigid or lax recruitment: When it comes to recruiting an affiliate, you have to do it just right. When you are too rigid, you will end up screening out too many affiliates. While if you are too lax, you will end up having affiliates who are not what you might want to have.

When you recruit affiliates, you have to have a strategy or system. This strategy has to be one that will enable you to know the person first before you accept or refuse him. No matter how you do it, the principle should be one that will not make you regret later on.

There are a lot more common mistakes that you can make, or are making already, when it comes to recruiting affiliates. The truth is that you’ll never know unless they are pointed out to you. To know more common mistakes and avoid making them, go to http://www.mmpmarketingonline.com & http://www.mmptrafficgenerationclub.com for a free report and free videos.

One of the fastest and easiest ways to use content to promote your business is through article marketing. Article marketing is the technique of writing articles about your business, products or services and then submitting them to article directories on the Internet.

Article directories are websites that gather together vast amounts of free articles on every topic under the sun and then allow others to publish those articles on their websites, blogs, in emails and newsletters. Article directories provide valuable services to business owners. By having fresh content to use and publish, business owners can quickly and easily provide information to their clients and prospects.

So how does article marketing help you promote or advertise your business?

• Every article submitted to an article directory includes an author’s bio information at the end in the resource box. The resource box gives the author the opportunity to tell the reader a bit about who they are and what they do. It will also provide the opportunity to include a link or two back to your website.

When someone chooses to publish your article from an article directory, they must also publish the resource box with your author’s bio information. As a result, every time someone reads your article, no matter where they find it, it will include an instant “mini-ad” about your business as well as a direct link to your site.

Once the reader clicks through to your site, you have the opportunity then to capture their email address through an autoresponder for a newsletter or mailing list. Once you have their email, you can begin to build a relationship with your prospect and eventually turn them into a customer.

• The other thing article marketing can do to promote your business is establish you as an expert in your field. People want to purchase products and services from an educated and informed business. By writing and publishing well-written articles offering useful, informative, accurate information, you let your prospects know you have a level of expertise in your industry. They will learn you are up-to-date on the new and trending information in your business. You can show them how your business product or service solves their problem.

Try writing articles about your industry, services and products to see how you can use article marketing to advertise, promote and market your business for no cost. Write and submit articles to the directories on a regular basis and watch how your website visitors multiply. Once you get people to your site and capture their contact information, you are in the perfect position to turn them into new paying customers.

To learn more about the different strategies for generating traffic, go to http://mmpmarketingonline.com/blog  to find out everything you’ll ever want to know about generating traffic.

While you appreciate all that business, have you ever considered turning those ardent customers into a means of generating more traffic to your site? Here are a couple of ideas on how you can do just that.

One of the simplest ways to harness the power of your existing customer base is to offer incentives and rewards for referring new customers. A simple referral program is all you need to accomplish this.

For the sake of both your customers and your own peace of mind, keep the program relatively simple and straightforward. What you want to happen is for your customer to recommend your products to friends and relatives, and help to create more sales.

Create a Referral Program

Putting together a working referral program does not have to be complicated. Essentially, you need a mechanism so that you know which new customer was referred by your existing customer.

This can be managed by simply creating a special link that you give to your customer. Whenever anyone uses that link as the portal to your online store, you know which customer to credit with the referral.

Make it easy for your customer to refer new potential customers. Provide them with a solid email text or a brochure saved in PDF format that they can pass on either by forwarding the email or printing out the brochure and passing it on to people of their acquaintance. Just make sure that URL is branded to let you track who made the referral.

A second approach is to invite your best customers to become affiliates. The extension of a personal invitation to your rabid customers may generate some interest where a generic approach would fall on deaf ears.

Point out that there are no charges associated with becoming an affiliate, but there are plenty of benefits. Outline the basics of your affiliate program so that your customer understands how beneficial signing up can be.

The Advantage to Getting Customers to be Affiliates

There are certainly advantages to you if a rabid customer chooses to become an affiliate. First, the customer already knows your product line and has firsthand experience with your products.

That can help to make selling the products a lot easier. Second, there is already rapport established between you and the new affiliate. This rapport can easily be built upon so that the relationship expands to include the new aspects of the relationship.

Look closely at your client list and identify a few rabid customers who you think have potential as affiliates. Taking the time to do this could yield big rewards in a very short period of time.

For more information on converting loyal customers to affiliates, visit http://mmpmarketingonline.com/blog . You will also find tips on putting together affiliate programs and ideas on how to market those programs. Why waste time beating the bushes for new affiliates when you have a golden resource already in place?

It is no wonder that you want to find ways to let them know how much you appreciate their hard work. Here are some things you can do to provide your top producers with additional incentives to keep building on their efforts.

Construct Your Compensation Packages Carefully

First, put together a special tier of compensation that is open only to affiliates who reach a certain level of sales and maintain that level for three or so months.

This special commission structure will provide a slightly higher percentage than your standard commission that any affiliate can claim. Qualifying for this higher tiered commission structure ensures you reward your top affiliates while also providing them with incentive to drive those sales even higher.

A second approach would be to leave your commission structure as is, but add a bonus program to the mix. Again, your super affiliate would have to meet certain sales figures in order to be eligible for the bonus.

You can pay out a flat bonus amount for sales that fall within given perimeters, or offer a one-time additional percentage on all sales generated by the affiliate in the qualifying period.

One of the tools that both you and your affiliates use to make money is landing pages. The landing page is simply a web page that provides the ideal way to make the case for buying a product and making it easy for a consumer to do so.

If you have an affiliate who is a whiz with landing pages, recognize that and offer additional incentives for launching more landing pages or coming up with landing page designs that really reel in the prospects.

Many of your affiliates go about creating their own roster of loyal customers who come back and purchase products over and over. You can help grow this repeat business, and make more sales for your business by offering your super affiliate a discount program that can be in turn offered to those customers.

The discount may be based on the number of units purchased, or include the ability to buy one product at regular price and purchase a second product of equal or lesser value for a discount. Since everybody likes to save money, this can be a great approach for both you and your super affiliate.

Offer Bonuses for Your Customers

Offering some additional services or free products especially for the customers of super affiliates can also help generate additional sales. Provide your super affiliate with the authorization to extend a free product, ten free hours of technical support, or some other service that the customer would normally have to pay for. Both the customers and the affiliate will be able to make good use of this type of extra perk.

Because your super affiliate moves your products so quickly, it would make good business sense to allow your top sellers to have first crack at any new products you begin to offer. Provide the super affiliate with advance information about a new product offering, and allow him or her to sell the product ahead of the pack.

Even as little as a two week head start before you announce the product to your entire affiliate network could really jumpstart the sales and reap big rewards for you and your super affiliate.

For more ideas on how to keep your super affiliates happy and productive, visit http://mmpmarketingonline.com/blog today. You will also find a world of other helpful tips on setting up affiliate programs and choosing the right affiliates for your product line.

Super affiliates are those affiliates who have a good deal of experience promoting and selling many products for many different marketers, with great success in making many sales.  As a result, super affiliates make sizable profits for both themselves and the owners of the products they are marketing.  This results in more marketers wanting those super affiliates to join their affiliate ranks so that they can boost the number of sales of their products, and thereby, their profits.

While there are some affiliates who become super affiliates almost overnight, most of them have built their way up from being a regular affiliate who makes a few sales here and there into an affiliate who almost always generates a lot of sales from just sending out some emails to his/her list(s) and recommends your product.  This is because these affiliates have learned what it takes to succeed at affiliate marketing through trial and error, as well as learning and applying what other super affiliates are doing to achieve their successful marketing results and profits.

To learn how to recruit and train super affiliates, check out “Managing Your Affiliates.”

Therefore, you need to recruit these people to become your affiliates.  An affiliate is a person who will promote your product/service for a share of the profits that are generated when a sale is made.  As a result, you will be able to reach more of the market you want to reach via the affiliates who promote your products to them.

In return, the affiliates will earn a portion of those sales for each sale they make.  At the very least, 50% of the profits should be theirs, and nowadays, the percentage should be higher – even 80-90% of the profits is not uncommon.  In fact, some marketers will offer 100% commissions for each sale their affiliates make, while the marketer makes money on the back-end via one-time offers, selling branded versions of ebooks, or via another offer such as offering a subscription to a paid membership site.

For more information on attracting top-performing affiliates, check out “Managing Your Affiliates.”

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval. In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals. However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.

A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.

Maximizing Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic. A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links. These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.

Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing. Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links. Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.

Super affiliates are those affiliates who have a good deal of experience promoting and selling many products for many different marketers, with great success in making many sales.  As a result, super affiliates make sizable profits for both themselves and the owners of the products they are marketing.  This results in more marketers wanting those super affiliates to join their affiliate ranks so that they can boost the number of sales of their products, and thereby, their profits.

While there are some affiliates who become super affiliates almost overnight, most of them have built their way up from being a regular affiliate who makes a few sales here and there into an affiliate who almost always generates a lot of sales from just sending out some emails to his/her list(s) and recommends your product.  This is because these affiliates have learned what it takes to succeed at affiliate marketing through trial and error, as well as learning and applying what other super affiliates are doing to achieve their successful marketing results and profits.

To learn how to recruit and train super affiliates, check out “Managing Your Affiliates.”

Therefore, you need to recruit these people to become your affiliates.  An affiliate is a person who will promote your product/service for a share of the profits that are generated when a sale is made.  As a result, you will be able to reach more of the market you want to reach via the affiliates who promote your products to them.

In return, the affiliates will earn a portion of those sales for each sale they make.  At the very least, 50% of the profits should be theirs, and nowadays, the percentage should be higher – even 80-90% of the profits is not uncommon.  In fact, some marketers will offer 100% commissions for each sale their affiliates make, while the marketer makes money on the back-end via one-time offers, selling branded versions of ebooks, or via another offer such as offering a subscription to a paid membership site.

For more information on attracting top-performing affiliates, check out “Managing Your Affiliates.”