Adding products to a main product

It’s very important when you add additional products to a main product to boost its perceived value and gain back-end profits that you price it fairly and accordingly to the value it truly provides.

While pricing an add-on product lower will make it almost a no-brainer for them to purchase it, it will not lead to many back-end profits for you, and if the add-on product you provided took a solid amount of time and/or money to produce, you should not sell it too cheaply just to get your past customers to purchase it.

To determine the fairest price for you to sell your add-on products to a product you’ve sold in the past, you should consider the following factors:

Time it took to create the add-on product.
Cost it took to create the add-on product.
How much perceived value in the eyes of your customers, not in your eyes, this add-on product will add to your previous product.  (You can conduct surveys of your list, ask in forums, and do some research to determine what the perceived value would be.)
Related to the item above, will this add-on product provide a significant upgrade to that main product or just a minor upgrade.

You should take all of the above to arrive at the fairest price (for both you and for your customers) for your add-on product.  If you’ve done your homework and calculated the perceived value accurately, chances are, your customers will see the value in this add-on product and be very eager to purchase it, increasing your back-end profits.

To learn more about how to incorporate back-end marketing into your business, read “Back-end Secrets Revealed.”