Sales Opportunities During Member Registration
Sales Opportunities During Member Registration
If you have a social networking site, or even just a discussion forum on your site, you can ask for the sale during member registration. The new members will already be trusting you somewhat in order to divulge personal information like their email address or name. So, you can use that familiarity to help promote some additional products at that time.
One version of this is to have check boxes that they need to uncheck it if they don’t want a product. That can be a little sneaky and the best bet is to be as honest and straightforward as possible. Maybe they don’t want to buy the current special, but want to sign up to your newsletter. Don’t forget to include that option in your list of check boxes. In some cases, you can check the newsletter automatically and leave the paid offers unchecked, and that will be seen as having some integrity.
Sales Opportunities At The Time Of The Order
Sales Opportunities At The Time Of The Order
Maybe your customers can’t make up their minds and get to the order form to see your cross sell and up sell opportunities. These types of people need a little more guidance and you will want to offer them a comparison of your products with a list of benefits to help them make their decision. You can offer various formats and complexities of the same product to help motivate them to cross that barrier from visitor to buyer.
The resistance to buy is the biggest hurdle for an online marketer. It is easier to sell things after a decision to buy has been made. However, that doesn’t mean you should pay attention to how your sales opportunities are presented at the time of an order to help you convert non-buyers into fans.
Sales Opportunities In Your Products
Sales Opportunities In Your Products
Did you just create a killer set of workshop videos? Did you promote your website and other offerings within it? Why not? It’s one of the best places to put more offers, as long as you do it sparingly. Electronic media is very good for doing cross sell and up sell offers because you can simply add another link to the product to direct people to your sales page. If it is something that complements or enhances the original product, it makes perfect sense to include it within the content of your original product. In that sense, it can come off as a helpful gesture, rather than very clever marketing.
Even audio downloads can have you saying the URL of your website, so you don’t lose the opportunity to gain more traffic. Text based products are ideal because the link can carry them straight from the copy to the website page where the offer resides. Even physical products can be engraved or labeled with your website URL to create more sales opportunities later.
