Using Cross Promotion to Market Your Product
Using Cross Promotion to Market Your Product
If you’re looking for a cost-effective way to advertise and market your products, a cross-promotion could be just what you need. Cross-promotion is a simple “you scratch my back, I’ll scratch yours” philosophy. Two or more companies join forces for the purposes of promotion and the sum of the parts is often more than the whole.
If you’ve got $100 to advertise your product this month, you’re not going to get a whole lot of exposure in most traditional promotional plans. In order to get the most mileage out of your budget, why not consider joining forces with someone who offers a product or service that is the “dip” to your “chip?” If you’re selling tennis shoes and the guy across the street is selling socks, you are both likely to clean up if you promote each other’s sales?
The same tactics work online as well. You can cross-promote products in several ways on the Internet, making it an inexpensive and very popular form of Internet advertising. If you host a blog and add a banner or a button from another blog and they return the favor, you are cross-promoting. Similarly, if you publish a post on your blog recommending someone’s site or product, providing a link so your readers can check out in exchange for a little “link love” in return, you are cross-promoting.
Cross-promotion can also take place on social media sites. If you recommend products for partners while they chat it up about your best sellers, you both gain the inside track into a targeted list of traffic coming to your business on the recommendation of someone they already know and trust. In other words, people who’ve already got their credit card out of their back pocket will be heading straight to your website.
Cross promotion is generally maintenance free once you put it into place. It’s a great way to get some advertising buzz going for your business. Find a new partner to cross promote your products with today.
Using 10 Page Reports to Build Your List
Using 10 Page Reports to Build Your List
A great way to get information out about your company, without having to create a full-fledged e-book, is to write a 10-page report. Writing a report is easier than you think since you already have most of the information you would need at your fingertips.
Whether you are offering a service or a product, write the report detailing the information and offer it as a freebie on your website. Your potential client base will explode, as you will see, when there is something the customer can acquire for free. Everyone loves to get something for free. When your 10-page report is free and contains valuable information, your potential clients are much more likely to consider buying your other products or services. The key is to give them valuable information!
The best way to offer this 10-page report is to establish opt-in pages where the customer or client can sign up to receive the report. In turn, they leave their email address and become a member of your mailing list. Since they are getting a free report, most people won’t mind leaving their name and email information in return. You don’t need to ask for any other information from them at this stage in your sales cycle, which could cause people to refuse to sign-up.
Once you have built your list, you now have a bevy of names and emails to create a successful email marketing campaign. The database created from people signing up for your free 10-page report is now your marketing pot of gold. If they were interested enough in your report, they have some interest in the rest of your services and are potentially a future paying customer.
To keep your possible customers interested, you should send out regular emails highlighting your services and any new promotions you may have. It is also wise to offer a link in your signature where potential customers can refer other people to your site. As more and more people sign up for your report, your client list continues to grow and your prospects continue to build.
Use Affiliate Marketing to Help Ease the Strain on Your Wallet
Use Affiliate Marketing to Help Ease the Strain on Your Wallet
Affiliate marketing is simply getting paid to sell another person or company’s product or service. One person placing an affiliate link on their site accomplishes this and when a person clicks the link and buys the product linked, the person who provided the link gets a percentage of the sale.
A business owner who wants to ease the strain on their own marketing budget can also participate in affiliate marketing on their own site to make residual income. Residual income is getting paid multiple times for basically doing just one thing, like placing an affiliate link.
Now this just doesn’t just happen overnight, you need to put some work into the whole affiliate marketing strategy. You need to recruit people who are willing to place links for your site. This takes some research as to what sites would be the best to represent your site and give you maximum residual income in return. If you want to sell other people’s products, you need to find products appropriate to your site and are good sellers.
There are different kinds of affiliate marketing programs but the easiest to join are the two-tier affiliate programs where you either join under someone or they join under you. Once you have become more versed in the whole system you can then recruit more affiliates and they can recruit and so on, building your down line and your income.
After a short while you could have multiple tiers of affiliates working for you. This doesn’t take much effort to manage once it gets going. You do however have to train your recruits so they know exactly what you expect from them.
All of this does take some time to master. You won’t have successful affiliates right off the bat, but with some time and nurturing of the ones you do have, you can build a successful team that will help keep the residual profits rolling in.
