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Archive for August, 2009

Part 1: Creating the Video for Viral Traffic

By jdmunoz On August 6, 2009 No Comments

Videos really have gained massive popularity nowadays. From music videos to movies, these are fast-attention grabbers that never fail to make heads turn.

In your case, where you want to boost your web or blog’s traffic, you are not exempted from the use of videos. Especially with the use of viral videos, you can make people know that your site basically exists. With viral videos, you can have traffic at a low cost; contrary to all those sites where you have to pay in order to have your site indexed.

There are lots of sites where you can have your viral video hosted; but one site that stands out the most is YouTube. On YouTube, millions of people log in daily, so you can be sure that your videos are bound to get viewed.

How do you get your viral videos onto YouTube? First of all, you need to have video content that parallels the interest of people who make use of YouTube. Since the viewers there are of various nationalities, ages, sex, and whatnots, you have a wider range of topics from which you can choose from.

Tips

One quick tip on what really makes users of YouTube take a look at your viral video is to make it fun to watch. That’s what viewers of the site are basically looking for- videos that are fun to watch. Also, when it comes to the real content of your video, make sure that as much as possible it is one that is related to your website. On this part, you can either be obviously advertising about it or not.

Making the Video

Once you already have an idea on the video’s content and how you want it to look, you can shoot it using these tools of trade:

• Video recorder/ camcorder/ webcam- to make your video file

• Imported video file (optional)- if you don’t want to make your own video file, you can use existing ones, instead.

• Video editor – editing is the key to have original and flawless videos

Posting the Video

A. Getting it onto YouTube- after making the video, you are now ready to get it onto the YouTube mainstream and available for public viewing.

1. Sign up for YouTube membership- don’t worry. It’s free!

2. Click “Upload Videos”

3. Fill out the form in the page- this is really important. Make sure that when you fill in the description box, and use keywords that are hot in searches on the YouTube site and in search engines. Also, never forget to use catchy titles, as these can help your videos stand out from the crowd.

4. Make sure that the video is for public viewing- you can check this out by looking clicking the button next to “Public” underneath the “Broadcast” header near the bottom of the form.

5. Click “Upload Video”

B. Making it POPULAR- bear in mind that on YouTube, there are millions of videos available. Even if there are millions of videos viewed daily, your video might be one that is viewed a few times or never at all. Here are three ways which you can avoid being ignored:

1. Use hot keywords in video description and title- use websites that allow you to check what are hot keywords and whether or not a keyword you want to use is popularly used in search engines or not.

2. Allow comments for the videos- people love to interact. By allowing them to post comments on the videos, you are letting them feel that their thoughts are important, and you want to know what they have to say. When you reply on the comments, you are thereby interacting with them.

3. Allow thumbnails of the videos- nothing can arouse interest more than a sneak peek of a video. With thumbnails, you are giving them an idea of what’s in your video.

There are still a lot more things that you can do to increase the amount of traffic you generate. Go to http://mmpmarketingonline.com/blog  to learn more about how you can significantly increase your traffic flows.


How To Podcasts Your Way to Big Traffic

By jdmunoz On August 6, 2009 No Comments

Just to give you an idea of what a podcast is, it actually had its roots in the ipod. There’s no need to name the brand. For sure, you know what company made those tiny gadgets that upped the listening experience of this generation.

As it is, a podcast is a digital file, or files, made available on the internet to be played by the general public- should they choose to. Most of the time, a series of files is made available through this. The files in a podcast can be anything. They can be news, slide shows, information, tours, or anything that is recordable and thus, will lead to making use of the auditory senses.

Podcast Benefits

1. Podcasts are a great way to generate big traffic.

The reason for this is that they can give information without making the user spend too much time in getting it. Simply put, with a podcast, you don’t need to stick around and tire your eyes in reading text on a certain web page. All there is to do is listen to it, leaving you free to do anything you want to. Nothing can attract a viewer more than the potential to multi-task these days.

2. They help you give out more information.

Since with a podcast all there is to do is listen to the file, you can be sure that people will never tire of it. As long as you have an interesting topic that is delivered in an equally interesting manner, be assured that your listener will be listening to it 100% throughout. Put as much information as you like and while you’re at it, and inject humor into it, too.

3. Flexible

With a podcast, you don’t need to adhere to any rules about how you should arrange your material. It’s all up to you on how your final material will sound like or what you’ll put in there. As long as it is legal and decent, it’s all good.

So now, what do you need to make a podcast? Here are your must-haves:

•Recorder- captures whatever it is that you want to record with a device that allows you to, well, record. An example of this is an audio player that has this feature or your laptop with a microphone.

•Audio application downloaded on your laptop or computer- after you have recorded the material, you can edit it using the audio application. If you do not have this, you can make use of the free downloadable applications in the web.

OR, if you want to make a podcast out of materials that you are planning to get on the internet, you can make use of software that allows you to record your ‘telephone’ conversation. With this, all you need are:

•Internet live chat application- these are numerous in the web. Look for the tab that allows you to talk ‘live’ with your interviewee(s).

•Recording application- since the internet live chat application does not allow you to record the conversation, you need to route it into your computer’s recording application. When you got these two set up, all you need to do is hit the Start buttons and begin the conversations.

So how do you get them into the internet main stream? Well, the quickest and simplest way is to make sure that your podcast is in MP3 format or WAV. Next is to submit your podcast to podcast distributors.

From there, you can easily put a link to your podcast’s location in your own website or blog. Next, you can set an RSS feed for it through free RSS generators. Make sure that when you do, you include its title, description and link. Once you’ve done all these, your podcast is finally available to the public.

Generating traffic to your site is never easy. Podcasting is just one of the numerous ways in which you can generate a great deal of traffic. To learn more about making your site popular, go to http://mmpmarketingonline.com/blog  to learn dozens of traffic generation tactics and tips.


Article Marketing Your Way to Business Growth – Marketing Online

By jdmunoz On August 5, 2009 No Comments

We’ve heard it said time and again in the world of marketing on the Internet – content is king. What does that really mean, however? Simple, by providing great content or information, you are establishing yourself as an authority in your industry. Content does more than just fill your website and blog pages, however. Do you know how do you use content to market your business for no out of pocket cost?

One of the fastest and easiest ways to use content to promote your business is through article marketing. Article marketing is the technique of writing articles about your business, products or services and then submitting them to article directories on the Internet.

Article directories are websites that gather together vast amounts of free articles on every topic under the sun and then allow others to publish those articles on their websites, blogs, in emails and newsletters. Article directories provide valuable services to business owners. By having fresh content to use and publish, business owners can quickly and easily provide information to their clients and prospects.

So how does article marketing help you promote or advertise your business?

• Every article submitted to an article directory includes an author’s bio information at the end in the resource box. The resource box gives the author the opportunity to tell the reader a bit about who they are and what they do. It will also provide the opportunity to include a link or two back to your website.

When someone chooses to publish your article from an article directory, they must also publish the resource box with your author’s bio information. As a result, every time someone reads your article, no matter where they find it, it will include an instant “mini-ad” about your business as well as a direct link to your site.

Once the reader clicks through to your site, you have the opportunity then to capture their email address through an autoresponder for a newsletter or mailing list. Once you have their email, you can begin to build a relationship with your prospect and eventually turn them into a customer.

• The other thing article marketing can do to promote your business is establish you as an expert in your field. People want to purchase products and services from an educated and informed business. By writing and publishing well-written articles offering useful, informative, accurate information, you let your prospects know you have a level of expertise in your industry. They will learn you are up-to-date on the new and trending information in your business. You can show them how your business product or service solves their problem.

Try writing articles about your industry, services and products to see how you can use article marketing to advertise, promote and market your business for no cost. Write and submit articles to the directories on a regular basis and watch how your website visitors multiply. Once you get people to your site and capture their contact information, you are in the perfect position to turn them into new paying customers.

To learn more about the different strategies for generating traffic, go to http://mmpmarketingonline.com/blog  to find out everything you’ll ever want to know about generating traffic.