Email Course is a Great Back-end Product
A multi-part email course is a great back-end product because it can provide your customers with exactly the information they are looking for. It’s also easy for you to provide what they are looking for in that email course.
Another reason why a multi-part email course is a great back-end product is because you can really entice your past customers to purchase it. You can provide snippets of what is contained in that course in your regular newsletter or in email messages sent directly to them. By providing them with “previews” of what awaits them, they will almost certainly be willing to purchase your multi-part email course.
You just need to make sure that the email course relates to the past offer or offers purchased by your customers. If they purchased an ebook on dog grooming, providing an email course on what dog grooming products work best would likely entice them to purchase it, but an email course on what kind of trees grow best in certain climates will likely not appeal to them. You need to make sure the multi-part email course is relevant.
By providing them snippets of that course, you’ll convince them that it is relevant and something they’ll want to purchase. That is why having a multi-part email course as a back-end product is ideal to gaining back-end marketing profits.
For more information on how to gain more profits from back-end marketing, check out “Back-end Secrets Revealed.”
You can’t Change the Price and you Can’t Decide to Give it Away for Free in the Future.
Multi-part email courses are a great back-end marketing product because you can quickly and inexpensively develop a multi-part email course. In addition, you can provide snippets of what is in the course to encourage customers who have purchased a related product offer from you in the past to purchase the email course from you.
However, there is another caveat when it comes to selling multi-part email courses besides not changing the price of any equal-size email courses you offer in the future. When you sell a specific email course for a certain price, you must always sell it in the future at that same price – you can’t change the price and you can’t decide to give it away for free in the future.
If you would stop charging for your email course in the future, your customers that paid for the email course in the past will start thinking that they can get your future email courses for free if they wait long enough. This will cause a serious decline in your back-end profits if they start thinking you’ll continue to offer your email courses for free at some point in the future.
This is why you must always charge for your email courses once you start charging for them. There is no going back, not if you want to be trusted by your customers and convince them that they should be willing to pay for your multi-part email courses as part of your back-end marketing campaigns.
Ebooks Can be a Great back-end Product for You to Sell
Ebooks can be a great back-end product for you to sell to your past customers for many reasons:
They don’t cost much to produce, as they are digitally created on your computer.
They can be freely distributed via email, via your website, or via ebook directory sites.
They can be updated with the latest information just by uploading a new file to the download area.
You can write about your topic of choice without having to consult a publisher or editor on what exactly you can write and not write.
As mentioned on page 11 of “Back-end Secrets Revealed,” there are three major factors that will determine how successful your ebook will sell as a back-end product:
You should come up with a topic that is virtually timeless so that any changes you need to make in the future will be minimal. This way, you won’t have to revise the ebook much in order to sell it to new back-end customers.
You should really focus on providing quality content in your ebook and not worry as much about how many pages the finished ebook is. While more pages may justify a higher price, it won’t mean much if people won’t get value from it, and while your past customers may be a little more willing to buy from you, they’re not going to enjoy a fluffed-up ebook with little substance, and will spread the bad word about it, hurting your future profits.
You should not directly use ideas, facts, or figures from your email campaigns or free newsletter to provide the main content of your ebook. After all, this ebook is to be sold; your customers will not like the idea that you based your main concepts on information they could have had or even have gotten for free via your emails or newsletter and will spread the bad word about it, hurting your future profits.
For more information on how to gain more back-end profits for your business, consult “Back-end Secrets Revealed.”
