If You Plan to Make More Back-end Profits
Multi-part email courses can be a great back-end product for your marketing campaigns. They can lead to continuous back-end profits from your past customers. However, there is one disadvantage with multi-part email courses when they are used as back-end products.
The one disadvantage is that you cannot raise the price of equal-sized email courses in the future without risking the loss of your customers. Once you establish a price for an email course with a specific number of parts, you must stay at that price for all future email courses with the same number of parts.
For instance, if you charge $19.95 for a 10-part email course, any future 10-part email courses must be charged $19.95, even if your reputation grows and you become a more recognized name in your industry. People will be turned off by the fact you’ve raised your price on an equal-sized email course and not purchase any future courses from you. In addition, your reputation will be tarnished as well, making any future sales, both main product offers and back-end product offers, more difficult to obtain.
The only way you can raise the price of a multi-part email course is to increase the number of parts in that course by a significant number. For instance, you could charge $29.95 for a 25-part email course and likely still gain many back-end sales, but don’t even consider doing that for 10-part email courses or you likely will not make any back-end sales at all.
Therefore, you must consider the price you plan to sell multi-part email courses very carefully before you sell them; once you set the price, you need to stick with it if you plan to make more back-end profits from them in the future.
Product Offers and With Back-end Marketing
To succeed at Internet marketing, both with main product offers and with back-end marketing product offers, you need to be able to create web pages that will show the entire world what you have to offer.
Obviously, these web pages have to look professional and be able to convince people that it is worth their while to purchase your offers. They will very likely not be willing to make those purchases if your web pages look amateurish or look like they were made by someone who doesn’t know what he/she is doing.
The problem is that HTML is not that easy to work with, and certainly, is not something you can learn overnight. You have to know HTML pretty well in order to be able to create professional-looking web pages, and that is time that could be spent marketing your business and creating new product offers. Yet, you can’t just put up any HTML and hope that it looks well when it’s uploaded.
While there are “What You See Is What You Get” (WYSIWYG) HTML editors out there, most of them are hard to work with, meaning it will take more time to learn how to use them correctly. In addition, most of them will produce an error or two in the final creation, even if you use them correctly, which means you’ll have to know HTML well enough to correct the incorrect code produced by the software.
Obviously, you need to create professional-looking web pages, but neither option above provides an easy solution to this problem. What can you do?
Use ContePass, the new website creation tool that allows anyone to “point-and-click” his/her way to professional-looking web pages, thereby enabling him/her to encourage people to purchase his/her product offers.
Internet Marketing Experts Suggest, Running an Internet Business
Despite what many of the Internet marketing experts suggest, running an Internet business is not that easy.
Consider all the tasks you must do well before you even have a reasonable chance of making sizable money on the Internet:
Create new product offers and host them on their own product pages.
Set up payment systems so that you can take orders for those new product offers.
Gain affiliates and JV partners to help you promote those new product offers, as you yourself will only be able to reach a very small part of the Internet population.
Keep track of all of your advertising methods to see which ones are providing you with sales and which ones are worthless.
Keep track of all of your different product offers, the affiliates and JV partners you have for each product offer, the advertising methods you use to promote each product offer, etc.
To do all that well, you need to have web hosting, ad tracking software, affiliate management software, JV partner management software, payment gateway systems (whether it’s a merchant account, PayPal, ClickBank, Commission Junction, etc.) That can get quite confusing and quite expensive as well.
However, there is an easier way. JVManager 2 Fantasos is the software management system that has all those elements, and more, built right into it. It was created with Internet marketers in mind so that you can easily manage your online business without going crazy!
